Look like you train.
Perform like it too.
Coaching for men who want to be lean, muscular and properly fit. Strong enough to lift, fit enough to move, and built to keep doing both for decades. All of it planned around the life you already have.
Not ready for a call? Take the 3-minute Plateau Audit →
Watch this first
You put the work in. Your body doesn't show it yet.
- "I train four times a week and I still don't look like I train."
- "I can lift decent weight, but my engine is rubbish."
- "I want to run more, but I don't want to lose my size."
- "I don't know whether to cut, build or focus on fitness."
- "Every programme assumes I've got unlimited time."
- "Weekends undo everything I do Monday to Friday."
You don't need more effort. You need a plan with a priority, and someone to steer it.
Training for life, not just for the mirror.
Looking good matters. So does being able to run, carry, play and keep up. We build all four of these, in the right order.
Real strength in the squat, hinge, press, pull and carry. Kept or improved in every phase.
An engine to match. A proper aerobic base, faster times and the fitness to play sport without blowing up.
Lean, muscular and confident in a fitted shirt or on holiday. No crash diets, no rebound.
Recovery, sleep and fuelling that hold up in a busy week, so you're still training hard at 45 and beyond.
One priority at a time. Nothing left behind.
Trying to get leaner, bigger and fitter all at once is why most men stall. Every 12 to 16 week block has one main goal. Everything else is maintained. Then we move to the next one.
- 01Assess
Your training history, body composition, strength, fitness, schedule, food and any injuries.
- 02Prioritise
We agree one main goal for the next 12 to 16 weeks and what we'll maintain alongside it.
- 03Programme
Lifting and conditioning placed around your fatigue, your time and what you enjoy.
- 04Fuel
Calories, protein and carbs set for the phase you're in. Flexible enough for meals out and weekends.
- 05Measure
Weight trend, photos, measurements, lifts, run times, recovery and how consistent you've been.
- 06Adjust
We read the data and change the fewest things needed. No programme-hopping.
- 07Progress
Reassess, then move to the next phase with a clear reason why.
Three lifts. Three runs. Every session has a job.
An example only. Your week is built around your schedule, your goal and your starting point.
Coaching, not a spreadsheet.
Your programme
Lifting and conditioning written for you, your equipment and your week, with a video demo for every exercise. Updated as you progress.
Nutrition for the phase
Targets that change with your goal and training load. Built to survive weekends, travel and restaurants.
Daily and weekly check-ins
Quick daily prompts keep you on track. Every week you get a personal video from me going through your check-in: what the numbers say, what's changing and why.
Direct access to me
Message me any time in the app. Questions answered by your coach, not a bot or an assistant.
Measured, not guessed
We track everything that matters: weight trend, measurements, photos, lifts, run times, recovery and consistency. Every change to your plan comes from the data.
Education
You'll understand why every session and every number is there, so the habits last after coaching.
Everything in one app
On your phone, in one place. No spreadsheets, no lost messages.
- Your programme
- Exercise video demos
- Training log
- Nutrition tracking
- Daily check-in prompts
- Weekly check-ins
- Messaging with me
Built for a specific man.
A good fit if you
- Already train most weeks and know your way round a gym
- Want to look better and be fitter, not one or the other
- Have a career, a family or a busy life to plan around
- Are curious about a 5K, a half marathon, HYROX or getting back into sport
- Will be honest at check-ins and stick to an agreed plan
Probably not if you
- Are brand new to training
- Are prepping for a bodybuilding show
- Only want an elite race time and don't care about muscle
- Want a 6-week transformation without changing anything
Same guy. Different goal.
On the left, my bodybuilding years, when size was the only goal. On the right, today: leaner, still strong, and fit enough to run a 1:34 half marathon and a 1:04 HYROX.
Jon Phare
I've been a personal trainer for 15 years. I came up through bodybuilding, so I know what it takes to build a physique, and what it costs when that's the only thing you train for.
Now I train, and coach, for physique and performance together. Strong, lean, fit and still enjoying life. My clients are men who already put the work in and want it to finally add up to something they can see and feel.
- 5K
- 19:50
- Half marathon
- 1:34
- Marathon
- 4:06
- HYROX
- 1:04
- Squat
- 250kg
- Bench
- 180kg
- Deadlift
- 275kg
Before you ask.
Will running make me lose muscle?
Not when it's planned properly. Placing your sessions well, building running volume gradually, keeping your key lifts in and eating enough is how you get fitter while holding onto your size. Work out the paces you should be running at →
I already know how to train. Why do I need a coach?
Knowing the exercises is different from building a plan that improves strength, muscle and fitness at the same time without them fighting each other. That planning, plus regular adjustments, is what you're paying for.
How much time do I need?
We start from the time you actually have. If that's four sessions a week, we decide what matters most and build around it. The plan fits your life, not the other way round.
Should I get lean first?
Sometimes. If body fat is what's holding you back most, a fat-loss phase is often the right first step. It isn't automatic. We decide from your starting point, your goals and anything you've got coming up.
What if I miss sessions or have a bad week?
It will happen. Your targets are flexible, and busy weeks get a plan of their own. We adjust and carry on. No Monday restarts.
Do I need a gym?
Yes. A commercial gym or a well-equipped home gym both work. Your programme is built around the equipment you have, so tell me what that is on the call.
How much does it cost?
It depends on what you need. We'll talk it through on the call once I know your goals, so you can decide with the full picture.
Three steps to start.
I keep my client numbers limited so every plan gets proper attention. Start with a short call.
- 1
Book a free call
Pick a free 20-minute slot that suits you, or message me on WhatsApp first.
- 2
We talk it through
Your training, your goals, your week and what's gone wrong before. No hard sell.
- 3
Your plan is built
If we're a good fit, I assess your starting point and build your first block.
Have a think about these before the call
- What would make the next 12 months of training feel like a success?
- Leaner, bigger or fitter: which matters most right now?
- What do you want to be able to do that you can't today?
- What does your real training week look like?
- Is there a holiday, race or milestone coming up?
Look like you train.
Perform like it too.
Twenty minutes. Free. No hard sell. We'll work out where you are, what you want, and whether I'm the right coach to get you there.
Not ready for a call? Take the 3-minute Plateau Audit →